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Coaching by Design

Coaching from leaders who have sat in the seat.

Executive coaching, team resets and leadership development led by certified coaches who are former C-suite and VP leaders. Built on Diagnose. Design. Deploy.

When leaders call us

The seat changes. So does the work.

  • A new executive stepping into a bigger seat

  • A leadership team out of sync

  • A CEO, owner or family business transition

  • Integrating leaders after an acquisition

  • A high-potential bench that is not ready yet

  • A leadership retreat that needs to produce real change

Our approach

Diagnose. Design. Deploy.

Diagnose

Reveal the leadership patterns, system dynamics, and commercial blind spots shaping performance through validated assessments and targeted stakeholder insight, giving leaders a clear, data-backed starting point for change.

Design

Use commercially-focused inquiry to help leaders sharpen priorities, pressure-test assumptions, and build a high-leverage development plan that aligns growth directly to business outcomes.

Deploy

Embed disciplined coaching rhythms that challenge commercial decisions, reinforce execution, and hold leaders accountable for delivering the behavior change and business impact their plan commits to.

Programs

Built around the work ahead.

01

Leaders in transition

Executive Transition Accelerator

The first 90 days in a new or expanded C-suite or VP role. Build role clarity, stakeholder trust and early strategic wins.

90-Day Transition Roadmap, stakeholder mapping and Leadership Circle Profile.

Executive Assimilation Accelerator

A four-month pathway for newly hired external executives. Get aligned with the sponsor and find your footing in the business.

Sponsor alignment, biweekly coaching and a mid-point 360.

The Integration Advantage

For leaders after a merger or acquisition, including PE-backed businesses. Bring the leadership team together around the work ahead.

Leadership alignment, culture gaps and operating agreements.

02

Teams

Executive Team Reset

Restore trust, break silos and realign around strategic priorities. Make the conversations that matter possible again.

Team health and psychological safety diagnostics.

High-Performance Team Coaching Cohorts

Twelve months of development in cohorts of 10 to 12. Alternate capability months with real-world application months.

Build a capability, apply it to the work, then bring the learning back.

Strengths Discovery Pilot

A half-day or full-day workshop with a Gallup-certified Strengths coach.

Understand the strengths in the room and how to put them to work together.

Clifton Journey Workshops

Connect CliftonStrengths to Gallup Q12 engagement.

Turn individual strengths into a shared conversation about how the team works.

03

Growing leaders

Emerging Leaders Lab

For high-potential managers and directors preparing for more responsibility.

Cohort learning, 1:1 coaching and applied projects.

Leadership Circle Profile and 360 Facilitation

Deep debriefs on reactive versus creative leadership patterns and executive presence.

See the patterns, understand their impact and choose what to do differently.

High-Stakes Leadership Impact

Intensive coaching for senior leaders under scrutiny or leading high-consequence change.

Stay clear and deliberate when the stakes are high.

04

Selecting leaders

Executive Selection Assessment with Hogan

Understand personality, derailers under stress and motivators before making a leadership decision.

Includes a certified debrief.

Emotional Intelligence Selection Assessment with Genos

A 30-minute validated assessment with behavioral interview guides.

Bring a clearer view of emotional intelligence into the selection conversation.

Start here

The 90-Day Engagement.

A quarter-long coaching partnership with measurable progress in one business quarter.

Focus on results within a quarter, faster integration for new leaders and better team alignment. Start with the business need and build the coaching around it.

Start the conversation

Tools we may use

  • Everything DiSC
  • ProfileXT
  • CliftonStrengths
  • VIA
  • Genos
  • Hogan

Our coaching standard

Operator experience. Coaching discipline.

  • Former C-suite or VP leaders
  • ICF or Board Certified Coach credentials
  • Trained in the TPG Diagnose. Design. Deploy. method

Our coaches

Leaders who understand the seat.

Coach profiles coming soon

Coach profiles coming soon

Coach profiles coming soon

Where it fits

One part of The Proper Group.

Coaching is part of The Proper Group. When the work calls for it, a coached leader can be paired with fractional or interim executives, connecting leadership development with the operating capacity to move the business forward.

Start the conversation

Tell us what the business needs.

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