Elevate your business strategies and marketing with The Proper Group.
Taking your business to new heights…. the PROPER way.
Developing your business objectives with marketing consulting services to maximize growth and profitability.
Focused Advisory is the heart of our group, and the key to understanding customers and growing your business.
While the core principles of marketing remain the same, the landscape has shifted dramatically. We consult with organizations and non-profits in navigating this new terrain by providing guidance on how to adjust their strategies to account for changes in motivating factors, goals, expectations, talent needs and more.
Lawrence J. Burns
President, The Proper Group
Focused Advisory Solutions
providing our clients with transformative results and a clear, sustainable path forward.
The Proper Group has the expertise to assist you in defining your business objectives and developing the most effective processes and strategies to reach them.
We help businesses with organizational business goals including board development and operational planning.
Branding and Design
Leadership & People Development
We offer executive and employee training and coaching to help organizations create a culture of growth and success.
We help organizations such as Universities and Colleges develop effective strategies to attract and retain top talent, and increase enrolment and improve student success.
Workplace Culture Development
We help organizations create a positive and productive environment that encourages collaboration and growth. We have expertise developing diversity (DEI) and E.S.G strategies.
PR Training and Consultation
We provide comprehensive training and consultation services to help organizations develop effective public relations strategies.
Strategy and Marketing
We provide strategic planning and integrated marketing development to help our clients create and implement effective plans that will drive their business forward.
Crisis management services help organizations prepare for, respond to, and recover from unexpected events that can have a negative impact on their operations.
We can conduct an organizational assessment that takes a close look at marketing, fundraising, organizational structure, strategic planning, Board relationships and staff structure. This service includes a two-day interview process with individuals identified as key to the organization.
We have extensive experience in helping many different organizations and we recognize that each situation is unique. We will collaborate with you to identify the ideal solution for your business.
Before starting The Proper Group, Larry helped lead several organizations to success. The case studies below detail how Larry has used his skills to make positive change throughout his career.
Building an active and diverse Board of Trustees at The Children’s Foundation.
Managing a communications crisis at the University of Toledo involving a gambling accusation.
Developing a recognizable brand for The Children’s Foundation as it became a “new” foundation.
A presentation Larry has given to students at several universities.
Creating a new chapter of the national nonprofit organization First Tee in the Detroit area.
Developing an innovative strategy to increase enrollment at The University of Toledo.
Helping a family strategically create an impact and honor a legacy through The Jamie Daniels Foundation.
Episode 6 coming December 6th!
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