About Dave
Dave Peterson
Partner, Chief Strategy | Operations | Growth Officer
Member of The Proper Group Managment Team - Chief Learning Officer
Dave Peterson is an award‑winning operator, digital content innovator, and certified executive coach with more than 25 years of experience scaling businesses and leaders across the media, technology, and professional‑services sectors.
At The E.W. Scripps Company he advanced from the assignment desk to Vice President of Local Media Operations, overseeing 15 television markets, 2,000+ employees, and P&Ls that hit cash‑flow targets 5 of 6 years. He pioneered WCPO Insider, broadcast television’s first subscriber digital platform, and launched Florida24, a statewide streaming news service that secured a 7‑figure partner in its first year.
As founder of Gruntled Leadership, Dave coaches senior executives and serves as a fractional COO helping organizations navigate ambiguity, build resilient teams, and accelerate growth.
At The Proper Group, Dave acts as Fractional Chief Operations & Growth Officer and leads the firm’s Executive & Team Coaching practice. His leadership is grounded in curiosity, generosity, excellence, intentionality, and respect.
Dave Peterson: Operational Excellence, Growth Strategy & Executive Coaching
Fractional Chief Operations & Growth Officer | The Proper Group Partner
Operational. Insightful. Performance‑Focused.
- Operational Transformation & Scaling
- Operational audits & roadmap creation
- KPI frameworks and dashboards
- Process redesign & efficiency gains
- Digital Product & Content Strategy
- Audience‑first content & platform innovation
- Subscription and advertising revenue models
- Go‑to‑market & growth hacking playbooks
- Executive & Team Coaching
- 1:1 and group coaching for transitions, new roles, and high‑potential leaders
- Culture‑building workshops & leadership retreats
- Storytelling & executive presence training
- Change & Performance Management
- Communication strategies that drive adoption
- High‑trust, high‑accountability operating systems
- Marketing & Revenue Enablement
- Integrated campaigns that monetize content & community
- Partnership strategy & deal structuring
Contact Dave Peterson
📞 513-222-7990
📧 dpeterson@theproper.group