Build Smarter. Lead Bolder. Move Faster.
Work With Us as a Client: Need Leadership That Moves the Needle?
Whether you need embedded leadership or you’re ready to lead inside the Collective, The Proper Group is built for momentum-makers.
When you're scaling fast, launching something new, or stuck at a critical inflection point—you don’t just need advice.
You need embedded leaders who can align strategy, people, and systems—and execute with precision.
The Proper Group places experienced operators directly inside your business to deliver clarity, capacity, and results without the cost or complexity of full-time hires.
Ideal if you are:
- Launching, pivoting, scaling, or recalibrating
- Under-resourced in leadership bandwidth
- Facing operational complexity or strategic misalignment
Work With Us as a Partner: Want Freedom Without Isolation?
If you’re an experienced operator who’s led companies, built teams, and delivered impact—you belong here.
At The Proper Group, you’ll have the infrastructure, brand credibility, peer community, and tools to build a thriving portfolio—on your terms.
You’ll embed inside companies that need real leadership, not just advice—and you’ll collaborate with a Collective designed for shared success.
Ideal if you:
- Have 15+ years of executive leadership experience
- Thrive leading from within, not advising from the sidelines
- Believe in sharing IP, frameworks, and momentum
- Want freedom without feeling like a solo act
Partner Spotlight:
Libby Coulton Joins The Proper Group as Fractional Chief Communications Officer
With more than 25 years leading executive communications across brands like P&G, the Cincinnati Reds, and Cincinnati Children’s, Libby Coulton brings calm, clarity, and strategy to every engagement.
She joins The Proper Group as a Partner and Fractional Chief Communications Officer, helping organizations navigate high-stakes moments, shape powerful messaging, and lead from the inside.
“Communications done well is your greatest advantage. Done poorly, it’s your greatest risk.”
How Fractional Works
We embed experienced operators directly into your business—without the delays, overhead, or handoffs of traditional consulting or full-time hiring.
Whether you need a Fractional CMO, COO, CFO, CHRO, CSO, CTO, or a cross-functional pod, we act as your leadership team on day one—focused on alignment, execution, and scale
Discover → Align → Execute → Scale