Clarity in Chaos. Strategy at Scale.
We’re Not Consultants.
We’re the C-Suite You Don’t Have—Yet.
LaaS:
Leadership-as-a-Service,
Redefined.
Growth Is Good. Strategic Growth Is Better.
A Collective of Embedded Leaders
—Not Lone Wolves.
Welcome to The Proper Way
The Proper Group—Where Strategy Meets Momentum
We help organizations scale smarter, not just faster. Whether you're launching, recalibrating, or pushing through a growth plateau, our embedded fractional leaders step in to realign strategy, people, systems, and tech—without the cost or bloat of traditional consulting.
Our model isn’t built on decks and billable hours. It’s built on LaaS—Leadership as a Service—pairing seasoned operators with strategic IP, execution frameworks, and real-time action. We don’t just advise from the sidelines. We lead from within.
From marketing to ops, finance to tech, The Proper Group is a trusted collective of proven executives. We bring clarity in the chaos, drive high-impact wins, and help you build lasting infrastructure for growth that sticks.
We don’t create dependency. We create momentum. That’s The Proper way.
Our Unique Approach
How We Deliver Impact: Align. Strategize. Execute.
The Proper Group isn’t just a collective of leaders—we’re builders of systems, momentum, and results. Our proprietary IP framework—Align, Strategize, Execute—delivers clarity, speed, and long-term value at every stage of the engagement.
We embed directly into your business, working shoulder-to-shoulder with your team to co-create solutions that align with your mission and scale with your vision.
Built to scale. Delivered from within. That’s the Proper way.
The Future of Leadership Isn’t Consulting—It’s Collective.
How We Deliver Impact: Align. Strategize. Execute.
We believe the future belongs to organizations that combine embedded leadership, scalable IP, and platform thinking. The Proper Group delivers LaaS—Leadership-as-a-Service—so you don't just add people, you add momentum.
Ready to Get Started?
Contact us today to schedule a consultation and learn more about how we can help you achieve your marketing goals. We look forward to hearing from you!
How Fractional Works
We embed experienced operators directly into your business—without the delays, overhead, or handoffs of traditional consulting or full-time hiring.
Whether you need a Fractional CMO, COO, CFO, CHRO, CSO, CTO, or a cross-functional pod, we act as your leadership team on day one—focused on alignment, execution, and scale
Discover → Align → Execute → Scale
Executive Spotlight: Eloiza Domingo
🧩 Eloiza Domingo Executive | Fractional Culture & Change Officer
Inclusive. Strategic. Transformational.
With more than 20 years of experience in DEI leadership, enterprise transformation, and cultural strategy, Eloiza Domingo helps organizations align people with purpose—and inclusion with outcomes. As a Fractional Chief Culture, Strategy & Inclusion Officer, Eloiza leads change that lasts, guiding C-suites, boards, and global teams through governance redesign, belonging strategy, and executive alignment. Her leadership fuses structure, empathy, and measurable progress to build cultures that move with the business—not against it.
