About Jeffrey
Jeffrey Roby
Fractional Chief Marketing Officer (CMO)
The Proper Group Executive
Jeffrey Roby is a seasoned marketing strategist, systems builder, and purpose-driven growth leader with more than 20 years of experience helping organizations align storytelling, technology, and execution to achieve measurable results.
As the founder of Electric Blue Communications, Jeffrey partners with higher education institutions, nonprofits, healthcare organizations, and purpose-driven businesses to design full-stack marketing systems that scale. His work has guided organizations through rebrands, diversified nonprofit revenue streams, and built digital ecosystems that drive enrollment, fundraising, and long-term engagement.
At the University of Oklahoma, Jeffrey built a comprehensive digital marketing infrastructure that increased monthly web traffic by 7% and delivered $5M annually in new enrollment revenue. With the Oklahoma Family Network, he led a rebrand that reduced grant reliance from 97% to 71% in two years, strengthening the organization’s long-term sustainability. His leadership has also extended to projects with healthcare foundations, startups, and cultural initiatives, each rooted in clarity, creativity, and execution.
Known for his ability to step into organizations at inflection points, Jeffrey combines executive-level strategy with hands-on execution. Whether building a first-generation marketing department, guiding a nonprofit through transformation, or modernizing digital platforms for legacy organizations, he creates frameworks that endure beyond his engagement.
At The Proper Group, Jeffrey leads fractional CMO engagements, supports client growth strategies, and contributes to the firm’s intellectual property in marketing systems design, brand clarity, and digital transformation. His approach reflects both professional expertise and personal resilience, bringing authenticity and purpose to every partnership.
Jeffrey is based in Norman, Oklahoma, and serves clients nationally and globally. Outside of work, he is committed to advancing mission-driven organizations, mentoring leaders, and exploring creative intersections of storytelling and technology.
Comprehensive Offerings:
Marketing & Growth Strategy
- Full-stack marketing ecosystem design tied directly to organizational priorities
- Enrollment and fundraising funnels that drive measurable ROI
- Revenue diversification strategies for nonprofits and mission-driven businesses
Branding & Storytelling
- Rebrands with messaging frameworks and visual identity systems
- Brand story guides to align internal teams and external audiences
- Campaign design that communicates both mission and impact
Digital Transformation & Ecosystems
- CRM, marketing automation, and digital accessibility implementation
- SEO, content strategy, and multi-platform digital campaigns
- Data-informed marketing systems that scale sustainably
Executive Leadership & Change Management
- Fractional Chief Marketing Officer (CMO) engagements
- Interim leadership during transitions, pivots, or turnarounds
- Coaching and advisory for marketing, communications, and nonprofit leaders
Impact-Driven Innovation
- Community and cultural program launches
- Market expansion strategies for purpose-driven organizations
- Partnerships and collaborations that amplify mission and growth
📍 Based in Norman, OK – working nationally and globally
🗓 Book a complimentary consultation
📧 jroby@theproper.group