About Mushtaq
Mushtaq Hussain
Fractional Chief Innovation – R&D Officer
The Proper Group Executive
Mushtaq Hussain is a seasoned innovation architect, R&D growth leader, and commercialization strategist with over 25 years of global experience helping organizations turn bold ideas into sustainable business outcomes.
As a Fractional CIO–R&D, Mushtaq partners with startups, scale-ups, and global multinationals—spanning sectors such as consumer goods, healthcare, tech/SaaS, manufacturing, and finance—to design innovation roadmaps, commercialize disruptive products, and build future-ready R&D systems.
Mushtaq’s career includes leading billion-dollar brand portfolios at Procter & Gamble and Unilever, scaling high-growth startups, and generating $300M+ in innovation-driven value. His work has revitalized legacy brands, integrated acquisitions, and accelerated commercialization pipelines across North America, Latin America, Europe, the Middle East, and Asia.
Known for his ability to navigate high-stakes transformations, Mushtaq excels in complex, cross-functional environments—aligning innovation strategy with operational goals, market demands, and cultural priorities. Whether building high-performing R&D teams, embedding sustainability into product pipelines, or executing global market expansion, he delivers solutions that blend scientific rigor with business impact.
At The Proper Group, Mushtaq leads fractional CIO–R&D engagements, supports commercialization initiatives, and contributes to the firm’s intellectual property in claims innovation, capability building, and sustainable growth strategies.
Mushtaq is based in Cincinnati, Ohio, and serves clients nationally and globally. Outside of work, he is passionate about advancing innovation ecosystems, mentoring emerging leaders, and building sustainable business models that deliver impact for both organizations and society.
Comprehensive Offerings:
Innovation & Growth Strategy
- R&D roadmap design aligned to business priorities
- Consumer-centric innovation and product pipeline development
- M&A due diligence, integration, and synergy realization
Commercialization & Market Expansion
- Go-to-market strategy and product launch execution
- Claims development and validation for competitive differentiation
- IP strategy and portfolio management
R&D Leadership & Capability Building
- Fractional CIO–R&D engagements
- Interim leadership for innovation transformation or turnaround periods
- Building high-performance R&D and commercialization teams
Sustainable Product Innovation
- Embedding sustainability and ESG principles into product design
- Driving growth through purpose-led innovation
- Scientific content development and evidence-backed product claims
Cross-Sector Agility
- Proven expertise across Consumer Goods, Healthcare, Media, and Manufacturing
- Scaling innovations from agile startups to global enterprises
📍 Based in Cincinnati, OH – serving nationally and globally
🗓 Book a complimentary consultation
📧 mhussain@theproper.group