About Brian
Brian Parrish:
Fractional Chief Marketing & Growth Officer | The Proper Group Executive Healthcare-Focused. Revenue-Driven. Strategic by Design.
Healthcare GTM Strategy, Revenue Growth & Marketing Execution
Brian Parrish is a seasoned growth strategist, healthcare marketing leader, and operator with over 25 years of experience aligning brand, demand, and revenue for companies across the healthcare ecosystem. From co-founding and scaling the nation’s largest healthcare IT marketing firm to leading enterprise growth strategy at CVS Health, Brian has helped more than 250 organizations—from startups to Fortune 50s—crack their go-to-market challenges.
As Fractional Chief Marketing & Growth Officer at The Proper Group, Brian collaborates with founders, PE-backed teams, and innovative healthcare orgs to build revenue-generating strategies that actually convert. Whether clarifying a message, reimagining demand engines, or enabling sales alignment, Brian brings both strategic insight and executional discipline.
At his core, Brian is a builder. He moves fast, adapts with integrity, and delivers real growth in the rooms where it matters most.
Comprehensive Offerings:
Go-to-Market Strategy & Positioning
- Brand audits and value proposition clarity
- Healthcare-specific GTM frameworks
- Segment strategy for payer, provider, and health tech markets
- Executive narrative and messaging strategy
Demand Generation & Sales Enablement
- Full-funnel campaign strategy and execution
- MQL-to-SQL conversion optimization
- Sales enablement tools and pitch development
- Account-based marketing (ABM) design
Revenue Growth Architecture
- Pipeline visibility and forecasting alignment
- Martech stack evaluation and integration
- Multi-channel campaign frameworks
- Field marketing and regional targeting
Leadership & Team Integration
- Fractional CMO leadership
- Coaching for internal marketing/sales teams
- Strategic alignment across product, marketing, and sales
- Board and investor communication support
Deep Healthcare Vertical Expertise
- Proven track record in payer, provider, pharma, and digital health
- B2B and B2B2C buyer strategy
- Understanding of HIPAA, compliance, and regulatory storytelling
Experience launching in clinical, tech, and SaaS models
🗓 Book a complimentary consult below
📍 Based in Atlanta, GA — working nationally.