Introducing Proper By Design
What Is Proper By Design?
Proper By Design is a curated suite of functional practice areas led by experienced fractional executives, each built to deliver:
- Executive strategy without the full-time cost
- Clear service lines and subscription-ready delivery
- Playbooks, toolkits, and roadmaps tailored by function
- Scalable leadership—from advisory to embedded teams
It’s everything you expect from a full-service agency or internal department—without the overhead, bloat, or barriers.
The Future of Fractional Leadership—Built Around You.
Proper By Design is The Proper Group’s newest evolution: a cross-functional platform of embedded, executive-grade services tailored to help growing organizations thrive.
This is not just consulting.
This is not just fractional leadership.
This is Proper By Design.
We’ve spent the last year building a modular, scalable system that deepens our core service offerings—so our clients get not only who they need, but what they need, by function.
What Makes It Different?
Traditional Firms
Outsourced project work
Generic frameworks
High-cost retainers
Siloed consultants
Episodic support
Proper By Design
Embedded executive leadership
Function-specific toolkits
Scalable, repeatable service tiers
Cross-functional, C-suite alignment
Continuous growth systems
Why It Matters Now
Organizations today need:
- Faster growth, with less waste
- Strategy connected to delivery
- Leadership that adapts as they scale
- Systems that don’t break under pressure
Proper By Design meets this moment.
Embedded executive leadership
Function-specific toolkitsWe’re helping organizations:
✔ Increase impact
✔ Launch faster
✔ Align from top to bottom
✔ Build culture and brand—by design