We're Not a Consultancy. We're a Movement.
We embed executive leaders inside businesses to create clarity, momentum, and sustainable growth—fast.
At The Proper Group, we are revolutionizing how businesses scale by combining world-class fractional leadership with a strategy-first, execution-driven approach. Our mission is simple: to empower organizations to achieve transformative growth while minimizing risk and maximizing value.
We embed seasoned executives—experts with proven track records in building, leading, and transforming businesses—into your organization. From aligning your vision with actionable strategies to delivering measurable outcomes, we provide the leadership you need to scale smarter, faster, and stronger.
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Why We Built The Proper Group
We’ve worked inside companies navigating rapid change, and we saw a pattern:
The leadership team was stretched. The strategy was stuck. The need was urgent.
But the resources? Scarce.
Traditional consulting was too slow. Full-time hires were too expensive.
And no one had time for a six-month ramp-up.
So, we built something better—a new model of embedded leadership that acts fast, executes deeply, and builds systems that last.
We call it Leadership-as-a-Service.
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Clarity Is Our Currency. Trust Is Our Trade.
Our best engagements start when a leader says:
“I don’t know exactly what I need, but I know I can’t do it alone.”
We meet that moment with empathy, experience, and action.
We don’t consult—we lead.
We embed inside teams. We align people, systems, and strategy.
We build capability. Then we hand off and step out.
We don’t create dependency. We create momentum.
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A Network of Embedded Executives
The Proper Group isn’t a single partner—it’s a collective of seasoned leaders across disciplines who support one another and share strategic IP.
That means when you work with us, you’re tapping into:
- A bench of embedded operators with deep vertical expertise
- Playbooks and frameworks proven across industries
- A high-trust community designed for speed and results
CMOs. COOs. CFOs. CIOs. CHROs. CSOs. And beyond.
The Proper Group Management Team
Richard Cooke, Ph.D.
Richard Cooke, Ph.D.
Richard Cooke, Ph.D.
Chief Scientific Officer
Meet the Proper Group Collective Team
Michael R. Betz
Richard Cooke, Ph.D.
Lawrence J. Burns
Fractional Chief Marketing | Communication | Strategy Officer
Lawrence J. Burns
Richard Cooke, Ph.D.
Lawrence J. Burns
Fractional Chief Marketing | Communication | Strategy | Develpoment Officer
Richard Cooke, Ph.D.
Richard Cooke, Ph.D.
Richard Cooke, Ph.D.
Fractional Chief Scientific Officer
Jerri Hall
Julie Doyle
Richard Cooke, Ph.D.
Partner, Fractional Chief Human/People Officer
Libby Coulton
Sherri Sperelakis-Fening
Sherri Sperelakis-Fening
Partner, Fractional Chief Communication Officer
Sherri Sperelakis-Fening
Sherri Sperelakis-Fening
Sherri Sperelakis-Fening
Partner, Fractional Chief Revenue Officer
Eloiza Domingo
Sherri Sperelakis-Fening
Eloiza Domingo
Fractional Chief Culture, Strategy & Change Officer
Brent Beemer
Harshith Kothapalli
Eloiza Domingo
Partner, Chief Government Relations & Public Affairs Officer
Ready to Build What's Next?
If you’re ready for leadership that creates clarity, systems that unlock scale, and momentum that sticks—we’re ready to lead with you.
Let's move from possibility to progress. Together.