At The Proper Group, we are revolutionizing how businesses scale by combining world-class fractional leadership with a strategy-first, execution-driven approach. Our mission is simple: to empower organizations to achieve transformative growth while minimizing risk and maximizing value.
We embed seasoned executives—experts with proven track records in building, leading, and transforming businesses—into your organization. From aligning your vision with actionable strategies to delivering measurable outcomes, we provide the leadership you need to scale smarter, faster, and stronger.
Whether you’re a company looking to scale or a leader ready to make an impact, The Proper Group is your partner in success. Together, we’ll redefine what’s possible.
💼 The Proper Group: Leadership Redefined. Results Delivered.
At The Proper Group, we help organizations create standout products and services that provide real value and differentiate them in competitive markets. Our team comprises seasoned experts who have successfully led companies and launched iconic brands, offering their expertise at a fraction of the cost of full-time hires. We deliver quicker wins through low-risk, high-reward opportunities, build trust, and establish the infrastructure for long-term success. With a diverse collective of expert leaders from various disciplines, we're poised to help organizations and individuals improve their bottom line. At The Proper Group, we are on the move.
When you work with The Proper Group, you gain access to more than just consulting services—you partner with a network built on trust, expertise, and a commitment to your success. Here’s what makes us unique:
The Proper Group was founded by Larry Burns, a visionary with over two decades of experience in strategic consulting, brand transformation, and executive leadership. Larry recognized a gap in the consulting industry—many organizations needed access to C-suite expertise and specialized guidance but didn’t always require or have access to full-time executive teams. Driven to empower companies of all sizes, Larry established The Proper Group as a dynamic solution, blending fractional leadership with a collective of top-tier professionals across industries.
Larry’s goal was to build a team that didn’t just offer advice but became an extension of each client’s leadership, fully committed to helping them realize their vision. With The Proper Group, Larry brought together a network of passionate, highly skilled experts dedicated to elevating businesses and fostering meaningful change.
Chief Scientific Officer
Fractional Chief Marketing | Communication | Strategy Officer
Fractional Chief Marketing | Communication | Strategy | Develpoment Officer
Fraction Chief Scientific Officer
Partner, Fractional Chief Human/People Officer