
At The Proper Group, we are revolutionizing how businesses scale by combining world-class fractional leadership with a strategy-first, execution-driven approach. Our mission is simple: to empower organizations to achieve transformative growth while minimizing risk and maximizing value.
We embed seasoned executives—experts with proven track records in building, leading, and transforming businesses—into your organization. From aligning your vision with actionable strategies to delivering measurable outcomes, we provide the leadership you need to scale smarter, faster, and stronger.
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We’ve worked inside companies navigating rapid change, and we saw a pattern:
The leadership team was stretched. The strategy was stuck. The need was urgent.
But the resources? Scarce.
Traditional consulting was too slow. Full-time hires were too expensive.
And no one had time for a six-month ramp-up.
So, we built something better—a new model of embedded leadership that acts fast, executes deeply, and builds systems that last.
We call it Leadership-as-a-Service.
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Our best engagements start when a leader says:
“I don’t know exactly what I need, but I know I can’t do it alone.”
We meet that moment with empathy, experience, and action.
We don’t consult—we lead.
We embed inside teams. We align people, systems, and strategy.
We build capability. Then we hand off and step out.
We don’t create dependency. We create momentum.
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The Proper Group isn’t a single partner—it’s a collective of seasoned leaders across disciplines who support one another and share strategic IP.
That means when you work with us, you’re tapping into:
CMOs. COOs. CFOs. CIOs. CHROs. CSOs. And beyond.
Whether you’re launching something new, scaling fast, or stuck in complexity—we bring the leadership to move you forward.
CEO, President,
& Managing Partner
Founder &
Chairman of Advisory Board
Chief Operating Officer
Chief Financial Officer
Chief Product & Scientific Officer
Chief Brand Officer - B2C
Head Coach & Chief Content Officer
Chief Technology Officer
Chief Human Resources Officer
Chief Revenue Officer
Chief Strategy Officer
Board Chair, The Proper Group
CEO, The Proper Group
Veteran Editor & CEO | Professor, Penn State
CEO, WISe Wellness Guild | Inc. Female Founders 500 Honoree
President, AMEND Consulting
Executive Coach, Former Senior Executive Service (SES) Leader
Senior Sales Executive, Oswald Companies
FinTech CEO & Strategic Advisor
Former President, American Auto Shield (Acquired by CarShield)
Global CEO, Transformation & Technology Leader
Chief of Staff, The E.W. Scripps Company
Executive Assistant to CEO

Fractional Chief Marketing | Communication | Strategy Officer

Executive, Chief Government Relations & Public Affairs Officer

Fractional Chief Marketing | Communication | Strategy | Develpoment Officer

Fractional Chief Scientific Officer

Executive, Fractional Chief Communication Officer

Fractional Chief Culture, Strategy & Change Officer

Fractional Chief Operating & AI Strategy Officer (COO / CAiO)

Fractional Chief Marketing & Growth Officer (Healthcare)

Executive, Fractional Chief Executive/Strategy/Operations Officer

Executive and Fractional Chief
Learning Officer

Executive and Fractional COO & Leadership Accelerator

Fractional Chief Executive | Operations Officer

Executive and Chief Strategy Officer, AI & Execution Systems

Executive and Fractional Chief Communications Officer

Executive and Fractional Chief Transformation, Growth, and People Officer

Executive and Fractional Chief Marketing Officer (CMO)

Executive and Fractional Chief Executive/Operating/Transformation Officer

Executive and Fractional Chief Operating Officer

Executive and Fractional Chief Revenue & Operating Officer (CRO/COO)

Executive and Fractional Chief Technology Officer (CTO)

Executive and Fractional Chief Executive & Growth Officer

Executive and Fractional Chief Human Resources Officer (CHRO) & Executive Coach

Executive and Fractional Chief Science & Strategy Officer

Executive and Fractional Chief Marketing Officer

Executive and Fractional Chief Scientific and Innovation Officer

Executive Partner and
Leadership Advisor

Executive and Fractional Chief Product Development & Pharmaceutical R&D Officer

Executive and Fractional CEO & Transition Leader

Executive and Fractional Chief Innovation – R&D Officer

Executive Partner and Fractional Leadership Advisor

Executive and Fractional Chief Operating Officer (COO)

Executive and Fractional Chief Human Resources Officer

Executive and Fractional Chief Executive Officer

Executive and Fractional R&D and Innovation Director

Executive and Fractional Chief Restructuring Officer

Executive and Fractional Chief Information & Technology Officer

Executive and Fractional
Chief Strategy Officer

Executive and Fractional Chief Marketing Officer

Executive and Fractional Strategic Program & Leadership Advisor

Executive and Fractional Chief Strategy & Operations Officer (CSO/COO)

Executive and Fractional Chief Quality Officer (CQO)

Executive and Fractional Chief Human Resources Officer & Coach

Executive and Fractional Chief Growth & Partnership Officer

Executive and Fractional Chief Marketing & AI Officer

Executive and Fractional Chief Operating Officer

Executive and Fractional Chief Operating & Technology Officer

Executive and Fractional Chief Information Officer

Executive and Fractional Chief Strategy & Growth Officer

Executive Partner and Fractional
Nonprofit CEO

Executive and Fractional Chief Information & Transformation Officer

Executive and Fractional Chief Strategy & Executive Officer

Executive and Fractional Chief Strategy, Growth & Enablement Officer

Executive and Fractional Chief Executive Officer

Executive and Fractional Chief Experience Officer

Executive and Fractional Chief Operating Officer

Executive and Fractional Chief Global Development Officer

Executive and Fractional Chief Marketing Officer

Executive and Fractional Chief Marketing Officer
The Proper Group was founded by Larry Burns, a visionary with over two decades of experience in strategic consulting, brand transformation, and executive leadership. Larry recognized a gap in the consulting industry—many organizations needed access to C-suite expertise and specialized guidance but didn’t always require or have access to full-time executive teams. Driven to empower companies of all sizes, Larry established The Proper Group as a dynamic solution, blending fractional leadership with a collective of top-tier professionals across industries.
Larry’s goal was to build a team that didn’t just offer advice but became an extension of each client’s leadership, fully committed to helping them realize their vision. With The Proper Group, Larry brought together a network of passionate, highly skilled experts dedicated to elevating businesses and fostering meaningful change.
If you’re ready for leadership that creates clarity, systems that unlock scale, and momentum that sticks—we’re ready to lead with you.
Let's move from possibility to progress. Together.