We're not a consultancy. We're a collective of operators.

I spent the first part of my career in corporate America, learning how the best companies run at the highest level. I was a VP by 27.

Then I took a risk. I left to join a $100M founder-led company as CMO and Chief Strategy Officer, and helped take it to a billion. I became an equity partner along the way.

When private equity bought the company, it was the worst day and the best day. I knew I was not the one to take it to five billion.

In the year that followed I saw two things I could not unsee. The new owners brought in three to five fractional executives at a time, all siloed, with nobody coordinating them. And the consulting firms sent a seasoned partner to close the deal and a junior who had never operated to do the work, then left a 100-page deck behind.

I wanted the executive who had actually done it. Not the deck. Not the junior. The person.

So we built The Proper Group: seasoned operators who have done it ten times over, coordinated as one team, who stay until the work is done and leave your own people stronger.

I wanted the executive who had actually done it. Not the deck. Not the junior. The person.

Michael Betz, Founder & CEO