About Kelly
Kelly Thooft
Fractional Executive | Chief Strategy & Finance Officer
The Proper Group Executive
Build the systems your people can trust—and the structure your numbers can prove.
Kelly Thooft is a fractional executive and operational strategist who helps fast-moving companies align strategy, finance, and execution.
She has held executive roles as a COO, CFO, and Chief of Staff—often leading all three functions at once in high-growth, high-pressure environments. Kelly has worked across SaaS, healthcare, media, finance, and consumer industries, helping leadership teams improve clarity, expand margins, and build the systems they need to scale.
Known for her calm presence and systems-level thinking, Kelly specializes in building the infrastructure behind sustainable performance—from dashboards and team cadence to financial models and operational KPIs.
She is based in Traverse City, Michigan and serves clients nationwide. Internally, Kelly also serves as Chief of Staff for The Proper Group, supporting executive alignment and Collective operations.
Comprehensive Offerings:
Strategy & Ops Alignment
- Strategic planning and performance systems
- Company-wide operating model design
- Founder and exec alignment across teams
- Decision-making frameworks and team cadence
Financial Infrastructure
- Financial modeling, forecasting, and scenario planning
- Budget design and investor readiness support
- Cash flow management and margin expansion strategy
- KPI design and dashboard implementation
Fractional Executive Leadership
- CSFO, CFO, COO, and Chief of Staff roles
- Executive coaching and alignment strategy
- Cross-functional leadership systems
- Interim or transition-period team leadership
Growth-Stage Systems
- Operational rhythm and meeting architecture
- OKRs, goal tracking, and team accountability models
- Go-to-market execution systems
- Organizational redesign and leadership pipeline planning
📍 Based in Traverse City, MI — serving clients nationally
🗓 Book a complimentary consultation
📧 hello@thepropergroup.com