About Lauren
Lauren B. Worley
Executive and Fractional Chief Communications Officer
The Proper Group Executive
Lauren B. Worley is a nationally recognized communications strategist, executive messaging coach, and crisis leader with over 25 years of experience guiding organizations through transition, public scrutiny, and moments that matter.
She has served as press secretary at NASA, led global digital transformation at Procter & Gamble, and directed strategic campaigns for public institutions, political leaders, and global nonprofits. Her leadership spans local community organizing to global media stages—with a relentless focus on trust, voice, and values.
As a Fractional Chief Communications Officer, Lauren partners with mission-driven organizations across government, education, healthcare, consumer goods, and advocacy to architect communications that align message with mission—and restore public confidence when it matters most.
She has a track record of building stakeholder trust, guiding narrative through complexity, and helping leaders speak clearly in high-stakes settings. Known for her authenticity, energy, and strategic calm, Lauren’s superpower lies in turning moments of pressure into opportunities for alignment and impact.
At The Proper Group, Lauren leads fractional communications engagements, crisis response projects, and executive messaging initiatives, while contributing to the firm’s thought leadership on reputation strategy and public engagement.
A proud Ohio native, Lauren lives in Cincinnati with her partner and two spoiled dogs (Lincoln and Chase), and she is the founder of Blue Cardinal Village, a consultancy devoted to community-centered communications.
Comprehensive Offerings:
Communications Strategy & Alignment
- Executive comms and reputation strategy rooted in purpose and values
- Multi-channel messaging for clarity across internal and external audiences
- Owned, earned, and social systems that inform, engage, and inspire
Crisis & Change Communications
- Trusted voice for leaders managing transition, risk, or controversy
- Message architecture and stakeholder alignment under pressure
- Rebuilding trust in high-scrutiny environments
Advocacy Campaigns & Public Engagement
- Campaign-style communications for mission-driven orgs
- Mobilizing communities around purpose, equity, and belonging
- Deep roots in education, health, social justice, and government sectors
Narrative Design & Strategic Storytelling
- From press secretary to campaign director, Lauren builds messages that stick
- Award-winning strategies to engage Gen Z, elevate equity, and drive cultural change
Internal Alignment & Leadership Coaching
- Equipping teams to speak with one voice
- Coaching senior leaders on communications mindset and mission resonance
📍 Based in Cincinnati, OH — serving clients nationally
🗓 Book a complimentary consultation
📧 hello@thepropergroup.com