About Mike

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Mike Dunklee
Executive and Fractional Chief Marketing Officer (CMO)
The Proper Group Executive

Mike Dunklee is a seasoned marketing strategist, brand architect, and customer journey expert with over 25 years of experience helping companies grow from regional players into nationally recognized brands.

As a Fractional Chief Marketing Officer, Mike partners with startups, scale-ups, and legacy organizations across industries—ranging from hospitality and insurance to healthcare, tech, and finance—to unify their messaging, elevate their reputation, and improve marketing performance across every touchpoint.

Mike’s career has spanned creative direction, media relations, content strategy, and leadership consulting. His sweet spot lies in harmonizing customer-facing communication across departments—helping teams move from fragmented messaging to fully aligned marketing ecosystems that drive trust, loyalty, and real revenue.

Known for his “story-first, ego-last” approach, Mike blends creativity with structure, infusing every engagement with strategic clarity and people-first energy. His style centers on collaboration, transparency, and integrity, and he’s deeply committed to building brands that reflect the cultures behind them.

At The Proper Group, Mike leads fractional CMO engagements, supports brand strategy initiatives, and contributes to the firm’s expanding customer experience IP—helping organizations show up with purpose, internally and externally.

Mike lives in Dexter, Michigan with his wife and two daughters. He’s a passionate animal rescue advocate, fiction writer, and host of “Dunklee’s Pub,” his family’s (unofficial) basement bar.

Brand Strategy & Messaging Architecture

• Development of brand platforms that align voice, story, and market positioning
• Messaging systems that unify sales, marketing, ops, and customer service
• Narrative frameworks for rebrands, repositioning, and go-to-market launches

Customer Journey & Marketing Performance

• Full-funnel journey mapping and performance oversight
• Campaign and channel strategy across email, SEO, social, and paid media
• Persona development and touchpoint optimization to boost engagement and loyalty

Content Leadership & Internal Alignment

• Brand-aligned content playbooks, tone guides, and campaign calendars
• Training and enablement for cross-functional teams delivering customer messaging
• Internal brand strategy that reflects and reinforces company culture

Reputation Strategy & Stakeholder Messaging

• Crisis response and narrative realignment for brand trust recovery
• Reputation audits, market repositioning, and leadership comms strategy
• Executive messaging for funding rounds, acquisitions, or brand risk events

Embedded Executive Support

• Fractional CMO engagements with built-in creative and strategic leadership
• Collaboration with other Proper Group leaders for cross-functional impact
• Custom IP, brand tools, and GTM frameworks designed to scale with execution

📍 Based in Dexter, MI — serving clients nationally
🗓 Book a complimentary consultation
📧 hello@thepropergroup.com