Practice

Product & Innovation by Design

Move ideas from research and product strategy into market-ready execution.

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The executives behind it

Who leads Product & Innovation by Design

Seats they fill
Chief Product Officer, product, innovation and scientific leadership
Typical background
Product, innovation and scientific leaders who have taken ideas to market.
The bar
Our executives average 25+ years of experience, much of it at the highest level of the companies they led.

Inflection points we solve

The moments we are called in for

  • Ideas that never ship

    Promising work stalls between research and market.

  • A regulated launch

    A new product or market brings regulatory and quality demands.

  • Unclear R&D priorities

    Too many bets and no clear way to choose.

  • Commercialization gaps

    The product works but the path to revenue is unclear.

How we work

Diagnose, Design, Deploy

  1. 01

    Diagnose

    A fixed-scope Sprint, two to three weeks, led by the executive who would do the work. You keep the findings either way.

    Review the portfolio, product systems and path to market.

  2. 02

    Design

    We build the plan with you, around your people, budget and systems, and put the right mix of executives on it.

    Set priorities and design the commercialization plan with your team.

  3. 03

    Deploy

    We embed and do the work, starting with the low-hanging fruit. One accountable lead, one cadence, one scorecard.

    Lead product and innovation work through launch and hand it back.

Talk to the executives who would do the work.

Tell us what is in front of you. A TPG executive who has run it before will follow up.

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