Product & Innovation

1. We can name the customer problem each product solves, with evidence.

2. We talk to customers before we build, not after.

3. We kill ideas early when the evidence is weak.

4. Our innovation portfolio balances core, adjacent and new bets on purpose.

5. Each project has a business case that we revisit at every stage gate.

6. We retire products that no longer earn their place.

7. Product launches hit their dates more often than not.

8. Product, operations and sales agree on a launch before it happens.

9. Quality and stability are designed in, not fixed after launch.

10. Product claims are substantiated and reviewed before they go public.

11. Our intellectual property is protected and we know where we are exposed.

12. Packaging and sustainability requirements are part of the design brief.

13. We measure revenue from products launched in the last three years.

14. New products hit their first-year targets more often than not.

15. We learn from every launch and change how we work.