Reputation & Communications

1. We can say what makes us different in one sentence that buyers believe.

2. Our website and materials reflect who we are today.

3. Leaders tell the company story the same way.

4. Employees hear important news from us before they hear it elsewhere.

5. Leaders explain the why behind big decisions, not just the what.

6. We have a regular rhythm for company updates that people actually read or attend.

7. We know which customers, partners, officials and community voices matter most to us.

8. We talk to those stakeholders before we need something from them.

9. Reviews, press and social mentions are monitored and answered.

10. We have a crisis plan that names who speaks, who decides and how fast.

11. We have practiced a crisis scenario in the last 12 months.

12. We could put out an accurate public statement within four hours.

13. Our leaders are visible in the places our buyers and partners pay attention.

14. We have relationships with the reporters and outlets that cover our industry.

15. We measure whether our communication changes what people think and do.