The Proper Read

Small Business Edition

The Full Read, rewritten for owner-led businesses. 18 statements across 6 areas. About 7 minutes. You see your results right away.

Your answers go to The Proper Group team only.

Direction

1. We know the kind of customer we serve best, and the kind we should turn away.

2. We set a few priorities each quarter and finish them.

3. We can explain what makes us different in a way that lands with buyers.

Sales

4. We have a repeatable way to bring in good leads every month.

5. Someone other than the owner can win new business.

6. Our prices protect our margin.

Operations

7. Work gets done the same reliable way no matter who does it.

8. We could take on 25% more work without losing sleep or customers.

9. Our tools save time instead of creating extra work.

People

10. Everyone knows what they are accountable for.

11. We hire on purpose, not in a panic.

12. Someone besides the owner is ready to take on more.

Money

13. We can see our cash at least three months ahead.

14. We know which products or services make money and which do not.

15. We review the numbers monthly and act on them.

Owner load

16. The business could run for two weeks without the owner.

17. The owner spends most of the week on growth, not fires.

18. We know what the business is worth and what would raise it.

About you

Your answers go to The Proper Group team only. See our Privacy Notice.

Answer all 18 statements and complete every field to see your results.