🔒 The Proper Group: An Inflection Point
Built First. Raising Second.
For the past 3–4 years, Larry and I have been intentionally building The Proper Group.
We chose to self-fund. We chose to build quietly. We chose to prove the model before ever asking for outside capital.
We did not want to sell a vision. We wanted to build proof.
On January 5, we officially turned the full platform on.
This is our inflection point.
.jpg/:/cr=t:0%25,l:0%25,w:100%25,h:100%25/rs=w:1200,cg:true)
What We Built Before Raising
Before coming to the people closest to us, we made sure:
- The executive bench was real
- The model was operational
- The infrastructure was built
- The utilization was measurable
- The demand channels were activated
Today, The Proper Group includes:
- 100+ enterprise-proven executives across the full C-suite
- Cross-functional leadership clusters
- Centralized sales, billing, and operations infrastructure
- AI-enabled Business Health Diagnostics
- An 80/20 revenue model aligned with executive performance
- Live demand funnels and marketplace activation
This is no longer a hypothesis.
It is operational.
.jpg/:/cr=t:0%25,l:0%25,w:100%25,h:100%25/rs=w:1200,cg:true)
What The Proper Group Is We are building a new category: Collective Leadership-as-a-Service
We are building a new category:
Collective Leadership-as-a-Service
Not consulting.
Not staffing.
Not a talent marketplace.
We embed elite operators inside organizations at inflection points — coordinated through shared infrastructure that allows leadership to scale without linear overhead.
We sit between traditional consulting, independent fractional models, and executive search — combining the strengths of each while eliminating the friction.
.jpg/:/cr=t:12.41%25,l:0%25,w:100%25,h:75.19%25/rs=w:1200,h:902,cg:true)
A Network of Embedded Executives
The Proper Group isn’t a single partner—it’s a collective of seasoned leaders across disciplines who support one another and share strategic IP.
That means when you work with us, you’re tapping into:
- A bench of embedded operators with deep vertical expertise
- Playbooks and frameworks proven across industries
- A high-trust community designed for speed and results
CMOs. COOs. CFOs. CIOs. CHROs. CSOs. And beyond.
Meet the Proper Group Collective Team
Michael R. Betz
Lawrence J. Burns
Michael R. Betz
Fractional Chief Marketing | Communication | Strategy Officer
Brent Beemer
Lawrence J. Burns
Michael R. Betz
Executive, Chief Government Relations & Public Affairs Officer
Lawrence J. Burns
Lawrence J. Burns
Richard Cooke, Ph.D.
Fractional Chief Marketing | Communication | Strategy | Develpoment Officer
Richard Cooke, Ph.D.
Richard Cooke, Ph.D.
Richard Cooke, Ph.D.
Fractional Chief Scientific Officer
Libby Coulton
Richard Cooke, Ph.D.
Libby Coulton
Executive, Fractional Chief Communication Officer
Eloiza Domingo
Richard Cooke, Ph.D.
Libby Coulton
Fractional Chief Culture, Strategy & Change Officer
Todd Krieger
Brian Parrish
Brian Parrish
Fractional Chief Operating & AI Strategy Officer (COO / CAiO)
Brian Parrish
Brian Parrish
Brian Parrish
Fractional Chief Marketing & Growth Officer (Healthcare)
Dave Peterson
Brian Parrish
Dave Peterson
Executive, Fractional Chief Executive/Strategy/Operations Officer
Nicholas Igneri
Nicholas Igneri
Nicholas Igneri
Executive and Fractional Chief
Learning Officer
Paul Thompson
Nicholas Igneri
Nicholas Igneri
Executive and Fractional COO & Leadership Accelerator
Ginny Levi
Tiffani Conley Washington
Tiffani Conley Washington
Fractional Chief Executive | Operations Officer
Tiffani Conley Washington
Tiffani Conley Washington
Tiffani Conley Washington
Executive and Chief Strategy Officer, AI & Execution Systems
Lauren B. Worley
Tiffani Conley Washington
Lauren B. Worley
Executive and Fractional Chief Communications Officer
Dondi Dix
Kenyokee Crowell
Lauren B. Worley
Executive and Fractional Chief Transformation, Growth, and People Officer
Mike Dunklee
Kenyokee Crowell
Kenyokee Crowell
Executive and Fractional Chief Marketing Officer (CMO)
Kenyokee Crowell
Kenyokee Crowell
Kenyokee Crowell
Executive and Fractional Chief Executive/Operating/Transformation Officer
Stephanie Reese
Dr. Prasad Panzade
Terry Sutherland
Executive and Fractional Chief Operating Officer
Terry Sutherland
Dr. Prasad Panzade
Terry Sutherland
Executive and Fractional Chief Revenue & Operating Officer (CRO/COO)
Dr. Prasad Panzade
Dr. Prasad Panzade
Dr. Prasad Panzade
Executive and Fractional Chief Technology Officer (CTO)
Kimberly Labow
Kimberly Labow
Dr. Prasad Panzade
Executive and Fractional Chief Executive & Growth Officer
Jennifer Kozel
Kimberly Labow
Jennifer Kozel
Executive and Fractional Chief Human Resources Officer (CHRO) & Executive Coach
Joanna Pool
Kimberly Labow
Jennifer Kozel
Executive and Fractional Chief Science & Strategy Officer
Jeffrey Roby
Stevan D. Jones
Stevan D. Jones
Executive and Fractional Chief Marketing Officer
Stevan D. Jones
Stevan D. Jones
Stevan D. Jones
Executive and Fractional Chief Scientific and Innovation Officer
Peter Bhatia
Stevan D. Jones
Michael Quinn Doherty
Executive Partner and
Leadership Advisor
Michael Quinn Doherty
Michael Quinn Doherty
Michael Quinn Doherty
Executive and Fractional Chief Product Development & Pharmaceutical R&D Officer
Jeff Parnell
Michael Quinn Doherty
Mushtaq Hussain
Executive and Fractional CEO & Transition Leader
Mushtaq Hussain
Michael Quinn Doherty
Mushtaq Hussain
Executive and Fractional Chief Innovation – R&D Officer
John P. Ottaway
John P. Ottaway
John P. Ottaway
Executive Partner and Fractional Leadership Advisor
Jeff Bevis
John P. Ottaway
John P. Ottaway
Executive and Fractional Chief Operating Officer (COO)
Carrie Miller
John P. Ottaway
David Bouchard
Executive and Fractional Chief Human Resources Officer
David Bouchard
James N. Chiavetta
David Bouchard
Executive and Fractional Chief Executive Officer
Ed Ukaonu
James N. Chiavetta
James N. Chiavetta
Executive and Fractional
Chief Revenue Officer
James N. Chiavetta
James N. Chiavetta
James N. Chiavetta
Executive and Fractional
Chief Restructuring Officer
Dan Brewer
Richard E. Spencer
Richard E. Spencer
Executive and Fractional Chief Information & Technology Officer
Richard E. Spencer
Richard E. Spencer
Richard E. Spencer
Executive and Fractional
Chief Strategy Officer
Michael Hoard
Richard E. Spencer
Michael Hoard
Executive and Fractional Chief Marketing Officer
Lisa Lauxman
Michael Brian Samuel
Michael Hoard
Executive and Fractional Strategic Program & Leadership Advisor
Michael Brian Samuel
Michael Brian Samuel
Michael Brian Samuel
Executive and Fractional Chief Strategy & Operations Officer (CSO/COO)
Matt Neff
Michael Brian Samuel
Michael Brian Samuel
Executive and Fractional
Chief Sales Officer
Eliane Schaefer
Eliane Schaefer
Eliane Schaefer
Executive and Fractional Chief Quality Officer (CQO)
Heather Staples
Eliane Schaefer
Eliane Schaefer
Executive and Fractional Chief Human Resources Officer & Coach
Brett Jones
Eliane Schaefer
Julie S. Miers
Executive and Fractional Chief Growth & Partnership Officer
Julie S. Miers
Julie S. Miers
Julie S. Miers
Executive and Fractional Chief Marketing & AI Officer
Danie Beukman
Julie S. Miers
Danie Beukman
Executive and Fractional Chief Operating Officer
Brian Guza
Julie S. Miers
Danie Beukman
Executive and Fractional
Chief Operating & Technology Officer
Manish Sinha
Dr. Eric Liu
Dr. Eric Liu
Executive and Fractional Chief Information Officer
Atyab Tahir
Dr. Eric Liu
Bill Sullivan
Executive and Fractional Chief Strategy & Growth Officer
Bill Sullivan
Christopher E. Briggs
Bill Sullivan
Executive Partner and Fractional
Nonprofit CEO
Christopher E. Briggs
Christopher E. Briggs
Christopher E. Briggs
Executive and Fractional Chief Information & Transformation Officer
Sebright Chen
Christopher E. Briggs
Christopher E. Briggs
Executive and Fractional Chief Strategy & Executive Officer
Leslie Fitzsimmons
Leslie Fitzsimmons
Leslie Fitzsimmons
Executive and Fractional Chief Strategy, Growth & Enablement Officer
Dave Nolan
Leslie Fitzsimmons
Leslie Fitzsimmons
Executive and Fractional
CEO/Hospitality Industry Officer
Alexander Ali
Leslie Fitzsimmons
William (Bill) Edwards
Executive and Fractional Chief Operating Officer
William (Bill) Edwards
Christina Robinson Race
William (Bill) Edwards
Executive and Fractional Chief Global Development Officer
Esperanza Teasdale
Christina Robinson Race
Christina Robinson Race
Executive and Fractional
Chief Marketing Officer
Christina Robinson Race
Christina Robinson Race
Christina Robinson Race
Executive and Fractional
Chief Marketing Officer
Tony Caesar
Joeliene Magoto
Joeliene Magoto
Executive and Fractional Chief Information Officer (CIO)
Joeliene Magoto
Joeliene Magoto
Joeliene Magoto
Executive and Fractional Chief Philanthropy Officer (CPO)
Howard Beech
Joeliene Magoto
David Botequim
Executive and Fractional Chief Commercial Officer
David Botequim
Mary Francis McLaughlin
David Botequim
Executive and Fractional
Chief Medical Officer
Mary Francis McLaughlin
Mary Francis McLaughlin
Mary Francis McLaughlin
Fractional Culture & Talent Strategy Advisor and Executive Coach
John Murphy
Mary Francis McLaughlin
Mary Francis McLaughlin
Executive and Fractional
Chief Learning Officer
Carey Pack
Catherine Gutierrez
Richard Degler
Executive and Fractional
Chief Executive Officer
Richard Degler
Catherine Gutierrez
Richard Degler
Executive and Fractional
Chief Growth & Revenue Officer
Catherine Gutierrez
Catherine Gutierrez
Catherine Gutierrez
Executive and Fractional
Chief Marketing Officer
David Johnson
David Johnson
Catherine Gutierrez
Executive and Fractional
Chief Marketing Officer
Meet the Proper Group Collective Team
Michael R. Betz
Richard Cooke, Ph.D.
Lawrence J. Burns
Fractional Chief Marketing | Communication | Strategy Officer
Lawrence J. Burns
Richard Cooke, Ph.D.
Lawrence J. Burns
Fractional Chief Marketing | Communication | Strategy | Develpoment Officer
Richard Cooke, Ph.D.
Richard Cooke, Ph.D.
Richard Cooke, Ph.D.
Fractional Chief Scientific Officer
Libby Coulton
Libby Coulton
Richard Cooke, Ph.D.
Executive, Fractional Chief Communication Officer
Todd Krieger
Libby Coulton
Brian Parrish
Fractional Chief Operating & AI Strategy Officer (COO / CAiO)
Brian Parrish
Libby Coulton
Brian Parrish
Fractional Chief Marketing & Growth Officer (Healthcare)
Dave Peterson
Nicholas Igneri
Nicholas Igneri
Executive, Fractional Chief AI Officer
AI Strategy | Execution Advisor | Executive Coach
Nicholas Igneri
Nicholas Igneri
Nicholas Igneri
Executive and Fractional Chief
Learning Officer
Paul Thompson
Nicholas Igneri
Paul Thompson
Executive and Fractional COO & Leadership Accelerator
Ginny Levi
Tiffani Conley Washington
Tiffani Conley Washington
Fractional Chief Executive | Operations Officer
Tiffani Conley Washington
Tiffani Conley Washington
Tiffani Conley Washington
Executive and Chief Strategy Officer, AI & Execution Systems
Dondi Dix
Tiffani Conley Washington
Mike Dunklee
Executive and Fractional Chief Transformation, Growth, and People Officer
Mike Dunklee
Terry Sutherland
Mike Dunklee
Executive and Fractional Chief Marketing Officer (CMO)
Stephanie Reese
Terry Sutherland
Terry Sutherland
Executive and Fractional Chief Operating Officer
Terry Sutherland
Terry Sutherland
Terry Sutherland
Executive and Fractional Chief Revenue & Operating Officer (CRO/COO)
Dr. Prasad Panzade
Dr. Prasad Panzade
Dr. Prasad Panzade
Executive and Fractional Chief Technology Officer (CTO)
Kimberly Labow
Dr. Prasad Panzade
Dr. Prasad Panzade
Executive and Fractional Chief Executive & Growth Officer
Jennifer Kozel
Dr. Prasad Panzade
Jennifer Kozel
Executive and Fractional Chief Human Resources Officer (CHRO) & Executive Coach
Joanna Pool
Joanna Pool
Jennifer Kozel
Executive and Fractional Chief Science & Strategy Officer
Jeffrey Roby
Stevan D. Jones
Stevan D. Jones
Executive and Fractional Chief Marketing Officer
Stevan D. Jones
Stevan D. Jones
Stevan D. Jones
Executive and Fractional Chief Scientific and Innovation Officer
Peter Bhatia
Stevan D. Jones
Michael Quinn Doherty
Executive Partner and
Leadership Advisor
Michael Quinn Doherty
Michael Quinn Doherty
Michael Quinn Doherty
Executive and Fractional Chief Product Development & Pharmaceutical R&D Officer
Jeff Parnell
Michael Quinn Doherty
Mushtaq Hussain
Executive and Fractional CEO & Transition Leader
Mushtaq Hussain
Michael Quinn Doherty
Mushtaq Hussain
Executive and Fractional Chief Innovation – R&D Officer
John P. Ottaway
John P. Ottaway
John P. Ottaway
Executive Partner and Fractional Leadership Advisor
Jeff Bevis
John P. Ottaway
John P. Ottaway
Executive and Fractional Chief Operating Officer (COO)
Carrie Miller
John P. Ottaway
David Bouchard
Executive and Fractional Chief Human Resources Officer
David Bouchard
James N. Chiavetta
David Bouchard
Executive and Fractional Chief Executive Officer
Ed Ukaonu
James N. Chiavetta
James N. Chiavetta
Executive and Fractional
Chief Revenue Officer
James N. Chiavetta
James N. Chiavetta
James N. Chiavetta
Executive and Fractional
Chief Restructuring Officer
Dan Brewer
Michael Brian Samuel
Michael Hoard
Executive and Fractional Chief Information & Technology Officer
Michael Hoard
Michael Brian Samuel
Michael Hoard
Executive and Fractional Chief Marketing Officer
Michael Brian Samuel
Michael Brian Samuel
Michael Brian Samuel
Executive and Fractional Chief Strategy & Operations Officer (CSO/COO)
Eliane Schaefer
Eliane Schaefer
Michael Brian Samuel
Executive and Fractional Chief Quality Officer (CQO)
Heather Staples
Eliane Schaefer
Heather Staples
Executive and Fractional Chief Human Resources Officer & Coach
Brett Jones
Eliane Schaefer
Heather Staples
Executive and Fractional Chief Growth & Partnership Officer
Julie S. Miers
Julie S. Miers
Julie S. Miers
Executive and Fractional Chief Marketing & AI Officer
Brian Guza
Julie S. Miers
Julie S. Miers
Executive and Fractional
Chief Operating & Technology Officer